Valentines day

Reimagining Gifting in Fintech — A Valentine’s Day Campaign for Digital Gold

While fintech is function-first, it often misses emotional context. Moneyview wanted to run a Valentine's campaign encouraging users to gift digital gold—but simply adding a “Buy for others” button felt cold and impersonal. We saw this as a chance to introduce emotion and playfulness, while still being safe and fast.

Emotional Anchors That Shaped the Experience
Emotional Anchors That Shaped the Experience
Nostalgic
Nostalgic

Inspired by letters and stamps, the design evoked old-school romance familiar to Indian users.

Inspired by letters and stamps, the design evoked old-school romance familiar to Indian users.

Romantic
Romantic

Soft visuals and warm tones captured the emotion of gifting & affection.

Soft visuals and warm tones captured the emotion of gifting & affection.

Personal
Personal

Custom themes, previews, & messages let users make the journey their own.

Custom themes, previews, & messages let users make the journey their own.

A Delightful Valentine’s Day

Transformed digital gold gifting into a personal experience with dynamic motion and interactions, enhancing emotional appeal and fostering deeper user connections.

Reflection

This project was an opportunity to explore how emotional storytelling and festive design can add value to even the most functional fintech experiences.

It reinforced my belief that cultural context, motion, and illustration — when used thoughtfully — can make technology feel more human.